TOKYO, Japan — Yonex is honored to announce the global launch of the Viktor Axelsen Collection this September, the first expression of a new worldwide campaign with Denmark’s Olympic gold medalist titled “We Strive Together.”
This collaboration is more than a range of products, it’s a meeting of shared values. Just as Viktor’s journey is shaped by discipline, reinvention, and a love for the process, Yonex continues its purpose of crafting a better future through unique innovations, supporting athletes in finding joy and meaning in every step of their path.
Viktor is not only a world-class athlete. He’s a curious learner who finds joy in discovering new languages and cultures, a calm and thoughtful presence off the court, and someone who brings quiet humor and humility to the intensity of elite sport.
Whether it’s training routines or travel days, he approaches every part of his journey with openness, finding value not just in the destination, but in the process itself.
“We Strive Together” is built on this mindset.
It’s an invitation to celebrate effort over perfection, and to recognize that every step, even the uncertain ones can be meaningful when we share the journey.
It’s also a reminder that Viktor himself has been shaped by those around him, coaches, mentors, teammates, and fans.
He doesn’t ask others to follow his path, but hopes they’ll find their own, inspired in part by his.
The Viktor Axelsen Collection, developed in close collaboration with Viktor, brings this spirit to life across a full range of badminton gear.
The racquets and shoes feature special-edition designs based on Yonex’s existing high-performance models, customized with Viktor’s personal touch.
Meanwhile, the apparel line was newly developed with Viktor’s own input on material selection, ensuring comfort, functionality, and mindfulness.
The collection will be available globally starting September 26, 2025, with a personal letter from Viktor enclosed in the first 10,000 ASTROX 100 ZZ racquets.
Design Inspired by Viktor’s Mindset and Lifestyle
The Viktor Axelsen Collection reflects his personal values and daily mindset.
Rooted in green tones, the design incorporates Viktor’s “VA” logo and signature as symbolic details throughout.
The color palette balances calming earth tones with vibrant accents, echoing Viktor’s grounded lifestyle and his positive, forward-looking energy.
The apparel line features sustainable fabrics in select pieces, aligning with Viktor’s and Yonex’s shared commitment to thoughtful, responsible design.
Leading up to the Global Launch on September 26
A special campaign website and exclusive video content will be released to share Viktor’s story, the collection’s design process, and the spirit behind “We Strive Together.”
The Viktor Axelsen Collection reflects not only Viktor’s mindset and lifestyle, but also Yonex’s belief that sport unites people and builds community. From sustainable fabrics to personalized design details, each element was developed with integrity and intention, for athletes everywhere, today and for the future.
As we approach the global launch on September 26, we invite the badminton community to join us in celebrating effort over perfection, and to share in the spirit of “We Strive Together.”