TOKYO, Japan ‐ Yonex Co., Ltd. (hereinafter referred to as “Yonex”) is excited to announce the construction of a new manufacturing facility for badminton racquets and strings in Tateyama Town, Toyama Prefecture. Yonex will be aiming at increasing production capacity to expand its manufacturing network and enhance a stable supply system. In conjunction with this decision, Yonex signed an advancement agreement with Tateyama Town on March 4, 2025.
The Growing Global Badminton Market and Yonex’s Challenge
Badminton continues to gain global popularity, and the demand for high-quality racquets and strings is rising. As a brand committed to innovation and craftsmanship, Yonex is expanding its production capabilities to ensure athletes at all levels have access to the best equipment. The new factory in Toyama Prefecture will be a strategic step in strengthening our global supply chain, ensuring that players worldwide can rely on Yonex for performance-driven products.
A New Production Hub in Toyama, a Region with Deep Badminton Roots
Considering its accessibility to our existing Niigata factory, Tokyo factory, and Tokyo headquarters, as well as its stable natural environment with a relatively low risk of natural disasters, Toyama Prefecture emerged as an ideal location for our new manufacturing base.
Additionally, Toyama prefecture is home to the TONAMI Badminton Team, which won its 12th championship title in the S/J League 2024* and has fostered top athletes competing on the world stage. As a region with a deep-rooted badminton culture, Toyama provides an ideal location for our new facility. Through this expansion, Yonex aims to deepen ties with the local community and work together to further develop sports in Toyama Prefecture.
Building on Our Craftsmanship in Niigata
Since its founding in Nagaoka, Niigata, Yonex has continuously refined its craftsmanship, merging tradition with cutting-edge technology. Niigata will remain our primary production base, where we honor our history and values. While staying true to our craftsmanship, we will continue to innovate in Niigata and expand our pursuit of new innovations in Tateyama, Toyama, delivering MADE BY YONEX high-quality products to customers worldwide.
*S/J League is Japan’s top badminton league, where 12 men’s and 12 women’s teams compete for the national title.
[Factory Location]
Tateyama Inter Industrial Site (Sawanohata and Nomachi areas) Tateyama-cho, Nakaniikawa-gun, Toyama Prefecture
[Factory Overview]
– Business: Manufacturing of badminton racquets and badminton strings
– Site Area: 26,040 m²
– Completion: 2027 (Scheduled)